You are your business.
Your business is you!
REPUTATION
50% of a company's reputation can be attributed to the reputation of its CEO/Founder.
87% of employees believe that a CEO's strong reputation attracts investors, customers and talent.
Source: Weber Shandwick
RELIABILITY
69% of consumers believe that trust in a CEO is an important part of trust in the company as a whole.
82% of consumers have greater trust in a company when its CEO is active on social media.
Source: Fedelman Trust Barometer and Brandfog
TALENT ATTRACTION AND RETENTION
69% of job seekers are more likely to apply for a job if the CEO has an active online presence.
84% of employees said they are more loyal to a company when they respect and trust the CEO.
Source: Glassdoor
BUSINESS GROWTH
CEOs with a strong personal brand tend to have higher market valuations .
The presence of an influential CEO can increase the perceived value of the company by up to 20%.
Source: HBR
Your personal brand is your greatest asset!
WHAT IS IT
Group mentoring with 4 live online meetings (with recording available) and 1 face-to-face meeting in Atlanta with
technical and experiential visit to see in practice what was learned.
FOR WHOM
CEOs, Founders, Business Owners, Entrepreneurs and Freelancers who want to build, solidify and amplify their personal brand to boost their business, network with other professionals and learn from concepts and practice.
HOW IT WORKS
2-hour live classes in each session with Cinthia Almeida, exchange of experiences among participants and in-depth content. In addition, special guests to share their experience and generate value for your personal brand.
Session 5
BRAND EXPERIENCE IN ATLANTA
Technical visit to a commercial location in Atlanta with brand experience and analysis to consolidate the content of everything learned in previous sessions and get inspired
WHAT TO EXPECT AT THE END
✔ Confidence to sell yourself better in negotiations, presentations, social media and networking events.
✔ Value attributed to the Personal Brand and the business to be recognized for what you would like to be.
✔ Current communication techniques targeted at your niche and business.
✔ Clarity on how to sell yourself and which channels are best to leverage your name and business.
BONUS: ✔ Special guests who are market leaders at the meetings!
✔ Visual kit for your Personal Brand
And you still:
You will learn each topic in depth with concepts + practical exercises
You can review the classes for 12 months, whenever you want.
There will be a PDF booklet with exercises to practice in class.
You will have a curation of materials such as books, videos, podcasts and others that are important to strengthen your brand.
You will network with other professionals, expanding your knowledge and exchange.
You can clarify any doubts with Cinthia Almeida during the mentoring and on the group channels.