Q&A about Personal Marketing Consultancy
Here are some common questions about Personal Marketing Consultancy:
What does Personal Marketing Consultancy do? And not do?
Personal Marketing Consultancy works on Personal Branding. It helps people discover, position, and manage their unique brand and reputation based on relevant skills, capabilities, experience, goals and values. Exclusive methods and tools are used by a credible consultant. Personal Marketing Consultancy is neither Coaching nor Therapy. These have very different purposes and methods. Such topics are not applied.
What is the difference between Personal Branding and Personal Marketing?
This is a common question I get asked. Personal Branding, also known as Personal Brand Management, is everything that is unique about you. It’s how you present yourself and how you’re seen by others. In turn, this impacts your authenticity, essence, values and reputation. Personal Marketing relates to complete strategies and tools used to help you communicate your Personal Brand to your market.
Why should I invest in Personal Marketing?
Just like a company’s brand is important, so too is your Personal Brand. YOU are who you believe you are and how people see you. You and your audience must be aligned. Managing your Personal Marketing is not always an easy task. Quite frankly, the image and behavioral signals we exhibit to others may not always be coherent and consistent with WHOwe really are. Investing in Personal Branding and Personal Marketing is essential to stand out. This will influence the right actions and strategies spread through the right channels to target your audience.
Who should invest in Personal Marketing Consultancy?
Anyone and everyone who’s ready to have their Personal Brand stand out in today’s market. We work with professionals who: are starting their careers, want to improve their Personal Brand in their work environment, desire a career change, plan to return to the workplace, are entrepreneurs, or are self-employed.
“Consultants” are different from coaches whereas there are no career discovery self-tests involved. Once you know where you want to go, our work as consultants comes to play. We help you and your Personal Brand according to your established goal. I invite you to partner with me and take the next important step in your journey.
How long does a Personal Marketing Consultancy last?
We currently offer Personal Marketing Consulting / Mentoring services for individuals and companies:
For individuals:
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“Coffee with Personal Marketing”: one hour, one-on-one session
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“Digital Presence X-Ray”: 1-2 weeks desk work and 1 online (virtual) delivery session
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“Personal Marketing Journey”: 8 online (virtual) sessions, 1 hour each
For businesses / organizations:
Tailored Lectures, Workshops and Courses specific to the client’s needs. Areas of expertise are Leadership, Female Leadership, Communication, Networking, Digital Presence, LinkedIn and Personal Marketing.
How is Personal Marketing Consulting and Mentoring done?
Consulting and Mentoring are carried out via online (virtual) sessions. However, they can be on-site, in-person depending on the best agreed upon approach with clients. Both parties agree to specific activities to be carried out. Clients are relied upon to follow-through on post-session exercises to help reinforce what is learned and get the most out of the services provided.